Blogging tip

Here's a tip from the blog of legal marketing expert Larry Bodine, quoting a comments made at a conference by legal blog marketer Kevin O'Keefe. The best advice is this: keep your posts short, and quote, link and cite other blogs and cites. This is O'Keefe's advice for getting traffic, which apparently has been successful for him.

He says make each post two paragraphs, with no more than two sentences each! That strikes me as impossibly short, and he even gleefully violates this rule in the post itself. Nevertheless, I can't disagree that brevity is undoubtedly a virtue.